MBA students from the internationally renowned Burgundy School of Wine & Spirits Business visited Ouzo Plomari Isidoros Arvanitis Distillery in Lesvos, in the context of research focused on enhancing the international presence of Greek distilled spirits. They learned about the production process, participated in a tasting and highlighted its connection with the cultural identity of Lesvos. Their proposals will contribute to the product’s extroversion strategy.
